getting exposure on Etsy

Promoting yourself is an important part of any business, and I've noticed the impact it's had on my own business...here is some food for thought when it comes to 'getting noticed' on Etsy:

• You don't have to be one of a kind, but you do have to make something that people want.
• Even if you think you are unique, there are 1,000 other stores that probably sell something similar...how are you different?
• People want to buy more than your product, they want to know the story behind it.
• Learn the meaning of perceived value, and showcase your item in a way that reflects the value you put on your work.
  
• Photography is *almost* everything. If people don't click on your picture, they are never going to buy your product.
• Be present in the community. Spent time on the forums and invest time in making thoughtful and genuine comments. Also, it doesn't hurt to boldly promote yourself in the appropriate threads.
• Remember, every connection you make is important. You never know which connection will lead to a sale.

Beyond Etsy, there are a few other things that have been good exposure:

• Facebook. Don't be annoying, but post pictures and stay in the back of people's minds!
• Twitter. Do be annoying, or at least post as consistently as possible. It's okay to promote yourself, but mix in some personal as well.
• Business cards. Carry them, and give as necessary.
• Family & friends...you'll be surprised at how much business and exposure you can get by having loved ones who are excited about what you do.
• Blogging. Get your story out there!
• Have a giveaway...this will get attention and some followers.
  
• Blog features...expose yourself to a new group of readers by grabbing a feature on another blog.
• Local media. My dad threw my name out there, but I'm sure with a little reading you could easily find out how to approach the press about your story and what you create.

Things I'd like to try:

• Local magazines or trade magazines
  
• Craft fairs....
• Meeting with boutique owners
• Getting some great photography

What things have helped promote your product or have given you great exposure? SHARE PLEASE!